Archive for February, 2012

All things living

Fashion innovators are commonly known by name such as Alexander McQueen, CoCo Chanel, Beau Brummel, and many others that have shaped fashion through an artistic view through contoured structures, colors, and style. I extend this invitation to learn about a new extreme fashion innovator, Suzanne Lee and the story behind why her perspective is astonishing to the fashion industry.

Suzanne Lee, Director of a project & Senior Research Fellow at the Central Saint Martins University of the Arts of London also author of a book titled, “Fashioning the Future: tomorrow’s wardrobe,” (“A Conversation with Suzanne Lee, Sustainable Fashion Innovator”,  2011)  has worked along side scientist to create a craft like none other, extreme fashion, to say the least.

Suzanne’s concepts remind me of memories of my dog’s infamous ear dog chews. The reminisced fact of stepping on what feels like a wet noodle after hours of my Chihuahua’s chewing and gnawing at his attempt to completely devour this morsel of what seems to be delicious. Or visions of the movie, “Silence of the Lambs,” where Buffalo Bill, the creepy killer that configures a woman’s suit made out of his victim skin. Are you visualizing where I am headed yet? Let the journey begin.

I introduce a mixture comprised of sugar, green tea, and microorganisms-called microbes, joined together in a bathtub to soak, ferment, and left to grow into a raw material that is actually wearable. This is quite unbelievable; you can close your mouth now. I had the same reaction after reviewing this astounding creation myself. The grasp of this possibility still has me puzzled like mahjong.

Microbes: The material that grows

I am almost 100% positive many would feel “grossed out” by the thought of wearing a living germ for the sake of being fashion forward. Imagine, your favorite jacket made from epidermis-not your skin but someone else’s. What type of hanger would you use? Maybe something made out of bones. Did you know toothpaste is made out of animal bones (“9 Surprising Items Made With Animal Ingredients,” 2011)?  Would you consider owning a “meat dress” designed by Franc Fernandez? Interesting to know that clothing can came from all things living. Gross, but extremely innovative.

                                                         

  


Make it yourself tote bag

 Suzanne Lee, takes top honors for not only attempting to create sustainable clothes but for thinking way beyond the outside of the box and inside of what we know is “alive and well”. The picturesque scenes are presented through this story to understand exactly what has been conceptualized. Enjoy the videos below-as it is much harder to explain this excogitation in words.

Suzanne Lee discusses how you can grow your own clothes:

Still not convinced on “bio couture”!

MB

          References:

A Conversation with Suzanne Lee, Sustainable Fashion Innovator.  (2011, July 27). Samantha Micheals: The Atlantic.com. Retrieved February 14, 2012, from http://www.theatlantic.com/national/archive/2011/07/a-conversation-with-suzanne-lee-sustainable-fashion-innovator/242644/

Chua, Jasmin Malik (2010, July 10). BioCouture: U.K. Designer “Grows” and Entire Wardrobe from Bacteria. Retrieved from http://www.ecouterre.com/u-k-designer-grows-an-entire-wardrobe-from-tea-fermenting-bacteria/

TED. (2011, May).  Suzanne Lee: Grow your own clothes [Video file]. Retrieved from http://www.ted.com/talks/suzanne_lee_grow_your_own_clothes.html

Suzanne Lee: Biocouture-growing textiles [Video file]. Retrieved from http://www.designboom.com/weblog/cat/8/view/11565/suzanne-lee-biocouture-growing-textiles.html

9 Surprising Items Made with Animal Ingredients. (2011). Retrieved February 14, 2012 from http://www.care2.com/greenliving/9-surprising-items-made-with-animal-ingredients.html?page=10

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Social networking can be the vital key to profitability for retailers

What a wonderful world-wide web our Nation has become! You no longer have to be social and outgoing by meeting others in public places like bookstores, bars/restaurants, or even shopping malls; you can express your personality and presence by literally one click of a button. Early social networking websites started in the form of generalized online communities such as The WELL (1985), Theglobe.com (1994), Geocities (1994) and Tripod.com (1995). These early communities focused on bringing people together to interact with each other through chat rooms, and share personal information and ideas around any topics via personal homepage publishing tools which were a precursor to the blogging phenomenon (Boyd & Ellison 2007, p. 3).

As we reached this new millennium, the occurrence of social networking has inspired the idea of marketing for profitability.  Facebook, the largest social networking site to date, launched in 2004, has created retailers the opportunity to market their products, events, and inclusion of banners for all to see, and for all to feed into impulse shopping. Many of us, have hit the “like” button on facebook, whether it’s for a pair of shoes, a handbag, a watch, a jacket, you name it, and if the price is right-We buy.

Click here

Stephany Moore, research analyst, provides a report from NPD which also looked into the effect of social media on shoppers’ buying patterns, and found 25% of survey respondents follow a retailer or brand on a social network. When asked if they ever shopped for a product online as a result of something they had seen on a social media site, 27% said yes. Women were significantly more likely than men to report such behavior, the survey found.

However, there is no real proof of retailers gaining more profit from a visit to its store or from down-time from facebook followers. Generally, we all find interest because we simply know the brand or the retailer. Retailers understand this marketing scheme can provide the possibility of exchange rates of purchasing power through advertising on social networking sites. This promotion can potentially provide a win-win solution for retailers and provide consumers with a three-dimensional way of shopping through social networking. Question is shop or not?

Online or In-store?

Do you have purchasing power?

References:

Boyd, D. M., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1), article 11.

http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html    

Facebook-The Complete Biography. (2006). Retrieved February 10, 2012 from http://mashable.com/2006/08/25/facebook-profile/

Books, clothes, and electronics are the most shopped categories online. (2012). Retrieved February 10, 2012 from http://www.internetretailer.com/2012/01/24/books-clothes-and-electronics-are-most-shopped-categories